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I don’t even know why I have you around.’”

“I didn’t know shit until she grabbed me by the hand and said, ‘Let me show it to you.’ We had a really good brother-sister relationship, then as the years went on, I became the dad you want to rebel against, and now I’m like grandpa. “She mentored me and, by working so hard, pushed me to work so hard,” he says. “I thought, ‘Who the hell is this young punk with all the opinions and stuff?’ He was super naive, but I also thought he had a lot of chutz­pah,” she tells Variety.įor his part, Oseary credits Madonna with pretty much everything. Madonna vividly recalls first meeting a barely legal Oseary. Maverick would soon become home to hitmakers Alanis Morissette, Candlebox and Prodigy. He got the gig by offering to work for no pay, “just an office and a phone,” for Madonna’s then-manager Freddy DeMann - whom he had met through schoolmates at Beverly Hills High, enrolling in the district by using a family friend’s address. Oseary was barely out of his teens in 1992 when he started as an A&R executive at Maverick, Madonna’s Warner Bros. Kiedis remembers Oseary borrowing his pass to take in New York’s CMJ: “I saw the love in his eyes for the life of music that is the world he wanted to live in.” Oseary recalls using the rapper’s credentials to sneak into industry confabs like the New Music Seminar. Oseary’s work to connect the dots for talent in the latest emerging market is in keeping with his roots as an ambitious teenager who hustled his way into the business - first, by wowing legendary manager Bernie Brillstein, and then by latching on to Ice-T’s DJ Evil-E as his first major signing. So I said, ‘I’m going to learn on the job and focus on the talent.’” At the end of the exercise, Oseary recalls, “I stood back and thought, ‘OK, I now understand.’ But I didn’t understand. He spent several months of his Hawaii lockdown engrossed in all things NFT - with guidance from pal Nick Adler, Snoop Dogg’s Web3 advisor.

In typical Oseary fashion, as crypto­currencies and Web3 entertainment possibilities began to swirl around his rarefied circles of friends and business partners, he put his mind to learning all about it.